Triyit Ltd, a Glasgow-based marketing technology platform, has secured a £1.1 million investment to further its operations. Recognized for its prowess in connecting fast-moving consumer goods (FMCG) brands with target consumers through precise performance sampling and research campaigns, Triyit aims to leverage this new fund for expanding its services both in the UK and internationally. The funding includes £850,000 from the Investment Fund for Scotland, managed by Maven Capital Partners and delivered by the British Business Bank. With established partnerships with major global brands like AB InBev, Costa, Arla, Mars, and Kellogg’s, Triyit’s growth trajectory appears promising. The investment will be pivotal in the development of Triyit’s data science function and bespoke technology platform.
Marketing Technology, Finance, Consumer Goods,United Kingdom, International
https://businesscloud.co.uk/news/ifs-maven-capital-partners-opts-to-triyit/