Jacinta Faul has been appointed as the new CEO of SocialChain, a leading influencer marketing agency now part of the listed Brave Bison Group. Faul joins from Gravity Road where she has had a decade-long career and has been managing director since 2019. At Gravity Road, she worked with high-profile clients such as Amazon Fashion, Footlocker Europe, and Unilever. SocialChain, originally founded by Steven Bartlett and Dominic McGregor in 2014, achieved massive growth before merging with Lumaland AG in 2019, and later being acquired by Brave Bison in February 2023 for up to £17 million. Faul expressed her excitement about leading SocialChain at a pivotal stage in its growth and is looking forward to working with the agency’s leadership team. SocialChain’s senior leadership includes group strategy director Ric Hayes, executive creator director Tom Bellamy, finance director Mark Farelly, and recent hires Victoria Willis and Ramiz Abusham. Brave Bison’s executive chairman Oli Green praised Faul’s track record and capabilities to lead the agency into a new era of marketing.
Marketing & Advertising, Media & Entertainment, Technology,United Kingdom, Germany
https://businesscloud.co.uk/news/new-ceo-appointed-at-socialchain/