Abu Dhabi-based United Al Saqer Group (UASG) has announced a substantial investment of $200 million in London’s visual effects and animation company DNEG Group, which holds an enterprise value exceeding $2 billion. This investment entails the creation of a comprehensive content production ecosystem in Abu Dhabi, which includes a new office and visual experience hub, potentially creating numerous jobs in the media and technology sectors. The deal also aims to transition DNEG from a visual effects provider to a content production and AI-powered technology partner, emphasized by the activation of its new division, Brahma, which develops AI-powered photo-realistic CGI creators. The capital injection will fuel Prime Focus Studios, a DNEG arm, to make further investments. Changes to the management team have been announced, with the existing chairman and CEO Namit Malhotra being joined on the board by Nabil Kobeissi and Edouard Zard from UASG, and Prabhu Narasimhan from NaMa Capital. The expansion marks a significant move for DNEG, well-known for its high-profile work in major film franchises.
Media and Entertainment, Technology, Investment,United Arab Emirates, United Kingdom
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