Freja, a bone broth brand founded by Jess Higgins and Ed Armitage, has secured a £2 million investment to accelerate its mission to become Europe’s leading bone broth brand. This second funding round includes high-profile investors such as sports figures Harry Kane and Alistair Brownlee, FMCG industry veterans Paul Polman and Giles Brook, and brand founders Joanna Jensen and Sally Preston. Institutional investors like Active Partners, Founders Capital, Syndicate Room, and Mint Ventures also participated. The funds will fuel Freja’s international expansion, new product development, and team strengthening. Launched in March 2020, Freja has been growing at a remarkable rate of 400% per year and aims to hit £6 million in revenue for the 2023-2024 financial year. Freja prides itself on offering natural, protein and collagen-rich bone broths that cater to a range of health and wellness needs.
Food & Beverage, Private Equity, Health & Wellness,United Kingdom, Europe